I was playing pickleball last night and realized in the first game that I did not “start smart”. I did not stretch first – a regret my back soon realized. Marketing for small business, and so many other things in life, is the same…we need to “start smart”.
From my estimations, there are over 60 different digital categories/strategies for small businesses to market their goods/services. In all, over 10 major categories that include additional customized strategies and sub-categories. And that does not include traditional media, signage, in-store options, etc.
And let’s not forget to add in video…and relevant content…and the constant evolution of technologies and platforms. That’s a lot to know and understand.
As a small business owner, where do you start? The answer is the same as when you started in business…ask and learn. You asked people that you trusted, people who were 100% on your side, people who had the experience to know what they were talking about. You started your business smart…now isn’t it time to start your marketing efforts the same way? We love to help businesses start smart at Momentum Consulting…building lasting partnerships – to effectively give you a healthy return on your marketing investment.
We get to know your business and then set clear goals and define what you want to achieve (brand awareness, website traffic, sales, etc.). We then target your audience and where they spend their time…all while budgeting wisely.
Finally, we track performance by talking with you and your staff, and using analytic tools to measure the effectiveness of your campaigns to adjust accordingly.
START SMART
Its something we all need to do. Want to talk? We would love to help you at Momentum Consulting.
Ready to get started?
No pressure, no jargon—just good vibes and even better results. Your success story starts here!