by dmccormick | Aug 7, 2024 | Advertising
According to Merriam-Webster, a problem solver is “a person who solves problems, especially in a clever or imaginative way.” The definition goes on to emphasizes the ability to analyzing situations, identify obstacles, and ultimately to devise effective...
by dmccormick | Jul 16, 2024 | Advertising, Branding, Inbound Marketing, Outbound Marketing
I was playing pickleball last night and realized in the first game that I did not “start smart”. I did not stretch first – a regret my back soon realized. Marketing for small business, and so many other things in life, is the same…we need to “start smart”. From...
by dmccormick | Apr 23, 2024 | Ad Spend, Advertising
Unlocking Success: Making the Most of Your Ad Dollars In the realm of digital marketing, success boils down to one essential factor: Return on Ad Spend (ROAS). But what exactly does this mean for your small business, and why does it matter? Let’s break it down...
