by dmccormick | Dec 3, 2024 | Advertising
Remember how simple it was as a kid? You’d march right up to Santa, rattle off your wish list, and wait for Christmas morning with the confidence that your dreams were in good hands. Why? Because Santa had the experience, the tools, and the know-how to make those...
by dmccormick | Nov 14, 2024 | Advertising, Branding, Creative Services
There’s a hidden advantage to sitting on the bench—a lesson I learned the hard way. Back in high school, I was benched as a sophomore for missing an early morning practice. I slept through my alarm, and despite all the excuses I came up with, it was ultimately my...
by dmccormick | Oct 28, 2024 | Advertising
At Momentum Consulting, our answer is clear: Faith, Family, and Trust are priceless. These values have guided us through the challenges of starting and growing our business, and they remain at the heart of everything we do. For any business owner, especially during...
by dmccormick | Aug 7, 2024 | Advertising
According to Merriam-Webster, a problem solver is “a person who solves problems, especially in a clever or imaginative way.” The definition goes on to emphasizes the ability to analyzing situations, identify obstacles, and ultimately to devise effective...
by dmccormick | Jul 16, 2024 | Advertising, Branding, Inbound Marketing, Outbound Marketing
I was playing pickleball last night and realized in the first game that I did not “start smart”. I did not stretch first – a regret my back soon realized. Marketing for small business, and so many other things in life, is the same…we need to “start smart”. From...
by dmccormick | Apr 23, 2024 | Ad Spend, Advertising
Unlocking Success: Making the Most of Your Ad Dollars In the realm of digital marketing, success boils down to one essential factor: Return on Ad Spend (ROAS). But what exactly does this mean for your small business, and why does it matter? Let’s break it down...
